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The essence of a luxury watch at your reach.

 

Live for the pursuit of the thrill, that moment of inspiration that breaks boundaries? Because true luxury is a state of mind, we create watches that are fun, unique, exclusive and accessible that sets the ones who wear them apart from the rest. Have you already got yours?

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THE ESSENCE OF A LUXURY WATCH AT YOUR REACH

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HIGH GRADE STAINLESS STEEL

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CUSTOM ERGONOMIC STRAPS

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SWISS QUARZ MOVEMENT

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100M/10ATM WATER RESISTANT

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SAPPHIRE CRISTAL

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GREEN SUPERLUMINOVA

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      Free shipping and returns.

Buy it and try it at home, we're sure you'll love it, but if you don't you can return it with no questions asked.

OUR VALUES

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TRADITION

INFLUENCED BY A FAMILY HERITAGE DEFINED BY A SPIRIT OF A TAILOR AND AN ARQUITECT.

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DESIGN

VERSATILITY, INDIVIDUALITY, ELEGANCE AND COMFORTABILTY ARE THE PILARS TO OUR UNIQUE DESIGNS.

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QUALITY

OUR PASSION FOR THE DETAILS DEFINES OUR APPROACH TO WATCHMAKING. USING THE BEST MATERIALS.

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ADVENTURE

WE MAKE WATCHES FOR THE MODERN GLOBETROTTER. BUILT TO FOLLOW YOU WHEREVER LIFE MIGHT TAKE YOU.

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DUALITY

ELEGANT BUT WILD. BOLD AND REBELIOUS BUT ALWAYS LUXURIOUS. WE SKI WITH OUR TUXEDO AND WEAR FLIPFLOPS WITH OUR BESPOKE SUITS.

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MY NAME ES ALEX BENETTI and I have designed these watches for each and every one of you.

Coming from a generation of designers, my grandfather being a tailor in Florence and my father an architect in Madrid; my expression of functionality and aesthetics is deeply rooted in the bespoke, the tailor-made.

Watches in essence are obsolete, you don’t need them to tell you the time but like admiring your classic coupé in a garage of supercars, like listening to your favorite vinyl record or like writing on a fountain pen, objects evoque strong connections and feelings. They are fashion accessories that define the person that wears them and sets them apart. We want to bring a feeling of uniqueness and luxury with every timepiece we make.

Our watches that will follow you wherever life might take you. Surfing in Bali, Traviata in Viena, climbing el Capitán... Share your adventures with us!

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Alex Benetti